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boots food packaging

Packaging food? Don’t throw it all away in the mix – think again.

ashine helps manufacturers and producers get their thinking right on packaging before wrapping it all up with bells and whistles

What makes you pick up a sandwich from the chiller counter? You choose it by the filling, don’t you? You never look at the packaging – it might as well be cellophane. Think again…we’re all influenced by the outer layers, the superficial wrapping, anything we can call ‘packaging’. It’s irritating, gets in the way, needs recycling or throwing away, has a life after us. But, most of all, packaging has a job to do.

And that’s where ashine comes in.

If you have munched on a wrap from Boots, snacked on a Somerfield sausage roll, or attacked your British Airways in-flight sandwich or grabbed a bite when filling up at Esso - then you have been enticed by ashine. To many of us, outer packaging exists only as a container for what we really, really want. To ashine, it’s far more than that. We think the packaging needs to talk to customers. Tell them something about the product inside, how it was made and where it comes from. In as few words as possible. Designed in a way that helps people think, ‘Now, that’s a product from XYZ’.

…If you have munched on a wrap from Boots, gorged on a Somerfield sausage roll, salivated over your British Airways in-flight sandwich or grabbed a bite when filling up at Esso - then you have been enticed by ashine…

There’s a third job for the packaging to do. It’s not just about what it contains or how it looks on the shelf, but how the packaging itself has been made. Is it compostable /recyclable? Are the inks food-safe - do they biodegrade? All inks we specify for food packaging are vegetable based and all carry food safety certificates. If the food is sitting on the print, has it been correctly sealed? Product recalls cost millions. Think again. When it comes to designing food packaging, ashine works to a crucial check list.

At ashine, our work on packaging depends on who you are and what you’re trying to achieve. Working with you, our role is varied - we design packaging, source and manage the print.

We understand what makes people want to pick up
a product from the shelf.
We have a design pedigree in food packaging.
We work with specialist food-safe inks and coatings.
We know all the environmental issues.
We appreciate that food producers work around the clock
to very tight deadlines.
We know that supermarkets can be very hard on missed deliveries due to late packaging.

The proof is in the pudding. For ashine, it’s also in the packaging…