When R V Astley asked ashine to produce a fifth catalogue, to showcase new ranges and reframe existing ones, we reacted as if it were the first time we’d ever worked together. This was a great opportunity for quality photography, especially as an important part of the brief was to move the product range upmarket in people’s perceptions.

…We’ve had great reactions to the brochure. A lot of people have told us how fab they think it is. And there are a few good orders, too… Neil Astley, R V Astley

We knew that the photography had to show the lighting, furniture and interior accessories at their best. It was important to give this range a real sense of
identity – remember, R V Astley is a wholesaler, whose clients are the people who sell to the end consumer. And we were well aware of the status of their clients. We’re talking about style and quality on the high street. So, we knew this was a great chance to produce R V Astley’s best, most comprehensive catalogue yet.

We planned a thorough approach which involved:

• directing a photo-shoot including product shots in room sets
• conceptual design: a major change from previous catalogues,
  but matching with the e-commerce website
• image manipulation
• layout
• printing

The results are more than promising.

“We’ve had great reactions to the brochure. A lot of people have told us how fab
they think it is. And there are a few good orders, too.”
Neil Astley, R V Astley

www.rvastley.co.uk

If you’ve already got it,
but want to make it dazzle…
Ask ashine.

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Tel: 01789 264500