| When David Brown, Hexagon UK General Manager, spoke to ashine, he identified a big problem for the UK arm of this Swedish-owned metrology company. Its UK competitors and agents were getting enquiries more easily from the web simply because they were easier to find on Google and the like. But there was clearly more to it than that.
We could see that the issue for Hexagon UK, as for many organisations with a global site covering local countries, is a generic corporate approach that prevents them making direct, personal contact with their target audience.
In developing his brief to ashine, David Brown was thinking big. He was keen that the new Hexagon UK website would become the core of the business, the sales platform, the information bank, the communicator and growth machine. A tall order? Not a bit of it. At ashine, our high-level webmaster and graphic design skills meant we were able to meet Hexagon UK’s inspiring brief.
Last, but not least, it was important that the audience saw, recognised and understood new offerings from Hexagon UK that it did not know existed.
Thinking about the brief, ashine suggested to Hexagon UK that the solution would be to gear the site to sales and install persuasive architecture to assist search engines and hence make the site easier to find and use.
 …In developing his brief to ashine,
David Brown was thinking big.
He was keen that the new Hexagon
UK website would become the core
of the business…  |
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Hexagon UK agreed. The new site is simple to use, well-organised and good to look at. It’s more personal, with a good balance between text and visuals. Just as important, the site is set up for growth. It’s easy to change, build upon and develop. And Hexagon UK gets to target its own national audience and reflect a strong international brand.
 www.hexmet.co.uk
If you think an online website the perfect opportunity to give
your company that spark of inspiration…
Ask ashine.
Contact us Email:
Tel: 01789 264500
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