If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed, that’s publicity.
And if you get the mayor to laugh about it, that’s public relations.
If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
And, if you planned the whole thing, that’s Marketing!
Anonymous
“Because its purpose is to create a customer, a business has two - and only two - functions, marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
Peter Drucker, management author
“
The management process of anticipating, identifying and satisfying customer requirements profitably.”
Chartered Institute of Marketing, UK
“The optimist says, ‘the glass is half full.;
The pessimist says, ‘The glass is half empty.’
The marketing consultant says, ‘The glass needs resizing and a different logo.’”
Anonymous
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